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Artificial intelligence (AI) is rapidly transforming industries across the globe, redefining how we live, work, and interact with technology. As this field continues to evolve, it's more important than ever to stay informed about the latest advancements, ethical implications, and real-world applications of AI. Whether you're a tech enthusiast, business leader, or simply curious about the future of AI, keeping up with the trends and developments is crucial to understanding the impact of this transformative technology. One of the best ways to stay on top of the ever-changing AI landscape is through podcasts. Podcasts provide a unique opportunity to hear directly from industry experts, innovators, and thought leaders who are shaping the future of AI. These shows offer in-depth discussions on emerging technologies, breakthroughs in machine learning, and practical use cases that are transforming businesses. Additionally, they dive into the ethical dilemmas, challenges, and societal impacts of AI, giving listeners a well-rounded perspective on the subject. To help you stay informed and inspired, we’ve curated a list of nine must-listen AI podcasts that provide valuable insights into the world of artificial intelligence. Whether you're looking for expert interviews, deep dives into technical topics, or discussions on how AI is being applied in various industries, these podcasts have you covered. Here are the top AI podcasts you should add to your playlist in 2024: Top Artificial Intelligence Podcasts to Follow in 2024 Data Skeptic The Data Skeptic Podcast delves into data science, statistics, machine learning, and artificial intelligence through a lens of critical thinking and the scientific method. Each episode features interviews and discussions that rigorously evaluate the veracity of claims and the effectiveness of various approaches in these fields. Whether you're a seasoned data scientist or a curious learner, Data Skeptic provides thoughtful analysis and insights into the world of data and AI. Apple Podcasts Busylike Practical AI: Machine Learning, Data Science Making artificial intelligence practical, productive, and accessible to everyone, Practical AI is a show where technology professionals, business people, students, enthusiasts, and expert guests engage in lively discussions about Artificial Intelligence and related topics such as Machine Learning, Deep Learning, Neural Networks, GANs, MLOps, AIOps, LLMs, and more. The focus is on productive implementations and real-world scenarios that are accessible to everyone. If you want to stay updated on the latest advances in AI while maintaining a practical perspective, then this is the show for you! Join us as we explore how AI is being implemented in the real world and discuss its impact on various industries and everyday life. Apple Podcasts Busylike AI and the Future of Work Host Dan Turchin, CEO of PeopleReign and advisor at InsightFinder, delves into how AI is transforming the workplace. Through interviews with thought leaders in the high-tech industry, he uncovers their experiences and insights on artificial intelligence and its impact on humanity in the age of AI-driven automation. Apple Podcasts Busylike AI Today Podcast: Artificial Intelligence Insights, Experts, and Opinion Cognilytica's AI Today podcast offers a fresh take on the rapidly evolving world of artificial intelligence. Hosted by Kathleen Walch and Ron Schmelzer, this podcast dives into the most pressing AI topics with straightforward, accessible discussions. Each episode features expert interviews that demystify the complexities of AI, shedding light on the realities of its adoption and implementation while cutting through the hype. If you want to stay informed and understand what's genuinely happening in the AI landscape, AI Today is your go-to source. Apple Podcast Busylike Dataframed Podcast Welcome to DataFramed, the weekly podcast that explores how artificial intelligence and data are transforming our world. Join co-hosts Adel Nehme and Richie Cotton as they invite top data and AI leaders to share their insights and experiences from the forefront of the data revolution. Whether you're a beginner seeking career insights in data and AI, a practitioner aiming to stay current with the latest tools and trends, or a leader looking to revolutionize your organization's use of data and AI, this podcast has something for you. Subscribe to DataFramed and tune in to the latest episodes below to hear the stories and ideas that are shaping the future of data. Apple Podcasts Busylike Everyday AI Podcast – An AI and ChatGPT Podcast The Everyday AI podcast is your go-to source for daily insights into the world of artificial intelligence. Hosted by Jordan Wilson, a former journalist and owner of a boutique digital strategy company with 20 years of martech experience, this podcast aims to help everyday people advance their careers with AI. The Everyday AI podcast, livestream, and free newsletter focus on keeping you up-to-date with the latest AI trends, making your job easier, boosting your productivity, and enhancing your output. Each episode delves into various aspects of AI and machine learning, offering practical tips for integrating these technologies into your daily life. From covering the latest AI news from giants like Microsoft, Google, Facebook, and Adobe, to exploring social platforms such as Snapchat, TikTok, and Instagram, we touch on a wide array of topics. We'll also dive into popular AI tools and software like ChatGPT, Midjourney, Bard, and Runway ML. Tune in to the Everyday AI podcast to stay informed and get the most out of AI in your daily routine. Apple Podcasts Busylike Eye on AI with Craig Smith Eye on A.I. is a biweekly podcast hosted by longtime New York Times correspondent Craig S. Smith. In each episode, Craig engages with individuals who are driving advancements in artificial intelligence. The podcast aims to contextualize these incremental developments within the broader landscape of AI and explore their global implications. AI is poised to transform our world, so stay informed by tuning in to Eye on A.I. Apple Podcasts Busylike Machine Learning Street Talk (MLST) MLST engages in captivating discussions with leading experts in the AI field. Their flagship show explores current affairs in AI, cognitive science, neuroscience, and the philosophy of mind with thorough analysis. Their approach is unmatched in scope and rigor, embracing intellectual diversity and addressing all major ideas in the field while stripping away the hype. MLST is hosted by Tim Scarfe, Ph.D., and features regular appearances from MIT Doctor of Philosophy Keith Duggar. Join them for in-depth conversations that illuminate the complex and fascinating world of artificial intelligence. Apple Podcasts Busylike The Artificial Intelligence Show The Artificial Intelligence Show (formerly The Marketing AI Show) is the podcast that helps businesses grow smarter by making AI approachable and actionable. Brought to you by the creators of the Marketing AI Institute, AI Academy for Marketers, and the Marketing AI Conference (MAICON), this podcast is hosted by Paul Roetzer, founder and CEO of Marketing AI Institute, and Mike Kaput, Chief Content Officer. Join Paul and Mike as they break down all the AI news that matters and provide insights and perspectives that you can use to advance your company and your career. The AI Show aims to accelerate AI literacy for all, making complex topics understandable and practical. Apple Podcasts Busylike Whether you are a seasoned AI professional or a curious enthusiast, these podcasts offer valuable insights into the ever-evolving world of artificial intelligence. Tune in to stay informed, gain new perspectives, and explore the fascinating developments shaping our future. If you are a professional in Artificial Intelligence & Machine Learning ecosystem, and are interested in booking podcast interviews to become an authority in this field, discover other AI podcasts in busylike: Browse all AI & ML podcasts on our platform

In the ever-competitive B2B landscape, generating high-quality leads is essential for driving growth and closing sales. But what if you could go beyond simply identifying companies that visit your website and pinpoint the exact individuals behind those visits? That’s the game-changing promise of RB2B , a revolutionary tool in the world of website visitor identification. RB2B doesn’t just tell you what company is visiting your website—it identifies the individuals  behind the visit, providing actionable data that can immediately enhance your sales outreach. With a simple setup and powerful integrations, RB2B has positioned itself as a must-have tool for businesses that want to maximize the effectiveness of their lead generation efforts. What Does RB2B Do? Identifying Individual Website Visitors for B2B Success RB2B is a website deanonymization tool that focuses on identifying specific visitors to your site, providing contact-level information rather than general company data. The tool’s standout feature is its ability to identify who  is visiting your site, not just the company they work for. This level of granularity is a significant improvement over traditional tools like Clearbit Reveal or LeadFeeder, which only provide company-level insights. How It Works: Add the RB2B tag  to your website. Connect RB2B to Slack  to receive real-time notifications. Each time an individual visits your site, you’ll receive a Slack notification with their contact details. RB2B’s process is streamlined for efficiency. Once you’ve integrated it with your website and Slack, your sales team will start receiving immediate notifications every time a prospect interacts with your site. This allows your team to engage potential leads while they’re still active and interested, significantly reducing the response time between lead generation and outreach. Why Is RB2B Different? While there are plenty of tools available for website visitor identification, RB2B stands out for one major reason: it identifies individuals, not just companies . This is crucial if your target audience consists of mid-market and enterprise companies, where knowing which specific person visited your website can mean the difference between a productive outreach and a missed opportunity. For example, traditional tools like Clearbit Reveal might notify you that a company like Vanta is browsing your site. But Vanta likely has dozens of potential contacts, leaving your sales team guessing about who to approach. With RB2B, you get the exact individual  who visited your site, along with their LinkedIn profile, so you know precisely whom to reach out to and how to tailor your communication. Why Identifying Individuals Matters The ability to identify individuals visiting your website adds a new dimension to B2B sales. Rather than wasting time trying to connect with the right contact at a company, you can engage the specific decision-maker or key stakeholder who is already showing interest in your services. This significantly increases the likelihood of converting a lead into a sale. Key Benefits of Individual Identification: Targeted Outreach : Knowing who visited your website allows you to tailor your outreach specifically to that person’s role and needs. Improved Sales Efficiency : Sales teams can focus their efforts on high-value leads, reducing the time spent on unqualified prospects. Reduced Sales Cycle : By reaching out to the right person at the right time, your sales cycle can be shortened, giving your team a competitive edge. How Effective Is RB2B? RB2B shines when it comes to two critical metrics: coverage  and accuracy . Coverage  refers to the percentage of visits that are deanonymized, with most users reporting identification rates of 10% to 30%. Accuracy  is the percentage of correctly identified visitors, a key metric verified by contacting individuals to confirm they visited the website. While RB2B’s coverage can be limited (especially for companies with significant international traffic), its accuracy  is top-notch. When RB2B identifies a visitor, it’s highly likely that the data is correct, making it a valuable tool for sales teams who need reliable information. 5 Mistakes to Avoid When Using RB2B for De-Anonymizing Your B2B Website Traffic Even with a powerful tool like RB2B, mistakes in implementation can lead to missed opportunities. Here are five common pitfalls to avoid: 1. Failing to Prioritize Data Accuracy Accurate data is the foundation of any successful marketing or sales strategy. Unfortunately, many companies rely on outdated tracking methods or make the mistake of not properly vetting their data sources. Inaccurate data leads to poor decision-making, wasted resources, and frustrated sales teams. How to Avoid It : Ensure that you’re using reliable tools like RB2B to gather real-time , accurate data. RB2B automates visitor identification, reducing the chances of human error and delivering precise insights about your website visitors. 2. Ignoring Visitor Intent Understanding why a visitor came to your site is just as important as knowing who they are. Many businesses focus only on surface-level metrics, such as page views or time on site, without exploring the true intent behind those actions. How to Avoid It : Use RB2B in conjunction with other tools like heat mapping or session recordings to gain a full picture of your visitors' behaviors and intent. This deeper understanding will help you optimize your content and sales approach for higher conversion rates. 3. Neglecting GDPR & Privacy Regulations With the growing emphasis on data privacy, ensuring compliance with regulations like GDPR is critical. Non-compliance can lead to fines and damage your brand’s reputation. How to Avoid It : Make sure your data collection processes are transparent and compliant with privacy laws. RB2B offers features to help you gather consent and ensure that your data practices respect user privacy. 4. Focusing Solely on Demographics Demographic data, while useful, is only one piece of the puzzle. Focusing solely on demographics limits your understanding of what drives your audience. How to Avoid It : RB2B allows you to dig deeper by analyzing psychographics —the behaviors, interests, and values of your visitors. This richer data set helps you align your marketing strategies with what truly matters to your audience. 5. Not Using the Right Tools Using generic analytics tools that aren’t built for B2B lead generation can hamper your ability to fully leverage visitor data. How to Avoid It : RB2B is designed specifically for B2B businesses, offering data that goes beyond general analytics platforms. For even deeper insights, consider pairing RB2B with tools like Persana.ai to further enrich your visitor data. Key Features of RB2B RB2B comes packed with features that make it a standout in the world of B2B lead generation: 1. Person-Level Identification RB2B doesn’t just identify what company is visiting your site—it identifies the specific individual . By delivering LinkedIn profiles of actual visitors, RB2B allows your sales team to craft highly personalized outreach strategies, targeting decision-makers directly. 2. Real-Time Data Delivery via Slack RB2B integrates seamlessly with Slack, providing real-time notifications as soon as a high-intent prospect visits your site. This ensures that your sales team can engage leads when they are most engaged, improving the chances of conversion. 3. High-Intent Leads RB2B’s algorithms are designed to identify high-intent leads , meaning the individuals who are most likely ready to make a purchase or engage with your services. This prioritization of high-value leads allows your sales team to focus on those most likely to convert. 4. Compliance and U.S. Focus Currently, RB2B is designed for U.S.-based traffic  and complies with all U.S. data protection regulations. While this may be limiting for companies with international audiences, it ensures a secure and compliant process for U.S. businesses. 5. Faster Sales Cycles By delivering high-quality leads in real time, RB2B significantly reduces the time spent researching and qualifying prospects, helping businesses shorten their sales cycles. Advantages and Potential Drawbacks Advantages of RB2B: Highly Targeted Leads : RB2B provides individual-level data, allowing for highly targeted sales outreach. Real-Time Data : The integration with Slack ensures that your sales team receives lead information in real time. Improved Sales Efficiency : By focusing on decision-makers and high-intent leads, RB2B improves the overall efficiency of your sales team. Potential Drawbacks: U.S.-Centric : RB2B is currently only available for U.S.-based traffic, which may limit its usefulness for international businesses. Pricing : While RB2B offers a free trial, many of its advanced features are part of the premium pricing plan, which may be a barrier for smaller businesses. Slack Dependency : Companies that don’t use Slack may not be able to fully take advantage of RB2B’s real-time lead delivery feature. Conclusion RB2B is a powerful tool for B2B businesses looking to improve their lead generation processes and streamline their sales efforts. By identifying the individuals behind website visits, RB2B offers highly targeted, actionable data that allows sales teams to connect with the right people at the right time. For U.S.-based businesses with significant web traffic, RB2B can be a game-changer, offering a competitive edge in the crowded B2B space. If you’re looking to take your lead generation to the next level, RB2B is definitely worth exploring.

In collaboration with the Intel AI Marketing team, we are proud to be the creative and production partner behind Intel on AI —a podcast series and YouTube channel that brings together leading voices from across the tech ecosystem to explore the ever-evolving landscape of artificial intelligence. With Season 5 now live, the series continues its mission of connecting audiences with the people, stories, and innovations shaping the future of AI. Telling the Story of AI in Real Time As AI shifts from experimental to essential, Intel recognized the need to not only build the infrastructure powering this transformation, but to also showcase the minds and organizations driving real-world implementation. The Intel on AI  podcast was designed to do exactly that: offer a platform for candid, timely conversations between industry leaders who are not just observers of AI, but active participants in its advancement. Busylike stepped in to help Intel execute this vision with a clear focus on content strategy, narrative structure, guest curation, and high-end production. Season 5 reflects this alignment—it’s not just a series of interviews, but a narrative journey through the impact and promise of AI across industries. Designing for Reach, Relevance, and Engagement This podcast isn’t just another content piece on the AI bandwagon—it’s built for decision-makers who want substance over hype. To reach this audience, Intel on AI  was produced in a dual-format approach. Each episode is filmed for YouTube and also distributed as an audio podcast, giving the series a wide digital footprint while preserving the intimacy and immediacy of a conversation. From healthcare to telecom, enterprise IT to device design, the episodes spotlight individuals and organizations applying AI in high-stakes, high-impact environments. The guest lineup was intentionally curated to offer a range of perspectives—from startup founders and corporate executives to technologists and policy advisors. These aren’t abstract discussions; each guest brings concrete examples of AI strategies and solutions in the field. Season 5: AI in Action, Across Every Industry Season 5 of Intel on AI  kicks off with a clear focus: to spotlight real-world applications of artificial intelligence through the voices of leaders who are making it happen. Across this season, guests unpack how AI is influencing not just the future, but the now—transforming how companies operate, how decisions are made, and how innovation scales. From enterprise networks and intelligent devices to healthcare breakthroughs and edge computing infrastructure, each episode provides a window into where AI meets reality. Two standout conversations capture this spirit especially well. In the opening episode, Luke Norris, founder and CEO of KamiwazaAI , challenges conventional thinking with a bold idea: that the computing stack built for the internet era won’t support the future of AI. As he explains, we’ve reached an inflection point where traditional infrastructure is too rigid, too slow, and too costly for the kinds of workloads AI demands. Luke walks through what it means to adopt an AI-native mindset—one that views infrastructure not as a bottleneck, but as a strategic advantage. The conversation touches on startup agility, hardware-software co-design, and the opportunity to rethink how businesses scale intelligence from the ground up. Another memorable episode features Peter Shen, Head of Digital and Automation at Siemens Healthineers . In this discussion, Peter offers a rare look into how AI is actively reshaping clinical workflows and diagnostics—from the use of multimodal AI in medical imaging to deploying edge solutions in hospitals around the world. He discusses the real barriers healthcare systems face—like data interoperability and the regulatory frameworks surrounding AI-enabled devices. Peter also shares his perspective from the global stage, including his presentation at CES and his testimony before Congress. The result is a grounded, insightful take on how AI can improve patient outcomes when deployed with purpose and precision. These episodes, along with the rest of the season, reflect a recurring theme: AI is no longer just a buzzword—it’s becoming core infrastructure. And the leaders featured on Intel on AI  aren’t just talking about the future. They’re building it. Production with Purpose Behind the scenes, Busylike managed the full spectrum of production and creative services. From shaping interview questions and managing logistics to editing, motion design, and publishing, the process was optimized for both storytelling and scalability. Each episode is tailored for digital-first consumption, with companion assets that include social-friendly clips, SEO-optimized YouTube descriptions, and promotional support across Intel’s LinkedIn and marketing channels. What makes the show stand out is its tone—conversational, smart, and never overly technical. The aim was to create something that resonates with CIOs, CMOs, product leaders, and innovation officers who want to understand not just what AI is , but what it does  in the real world. Early Impact and Growing Momentum While the season is still ongoing, the impact has already been felt. Viewership on YouTube has seen a marked increase over previous seasons, especially in regions like North America, EMEA, and APAC. Social engagement is also up, thanks to guests actively sharing episodes within their networks, adding additional reach and credibility to each conversation. Audience feedback shows that the podcast is resonating particularly well with senior-level professionals in tech, marketing, and operations—exactly the demographic Intel set out to engage. Perhaps most importantly, the content is creating value beyond the podcast itself. It’s being used in sales enablement, internal training, and as a showcase of Intel’s ecosystem partnerships and thought leadership. Looking Ahead New episodes will continue to roll out in the coming months, with future topics exploring AI’s role in cybersecurity, robotics, and ethical governance. Each episode will follow the same storytelling-first formula: real people, real technology, real impact. For Intel, the Intel on AI  podcast is more than just a marketing channel—it’s a platform for influence, connection, and insight. And for Busylike, it’s an opportunity to help shape the way AI stories are told—authentically, intelligently, and with purpose. You can watch Intel on AI  on the Intel YouTube Channel  or listen on your favorite podcast app. New conversations are on the way—and the future of AI is just getting started. Intel on AI YouTube Channel Listen / Watch on Spotify Listen on Apple Podcasts

Artificial Intelligence (AI) is redefining media planning and buying, offering unprecedented capabilities to streamline workflows, make data-driven decisions, and optimize performance. AI’s impact on the media industry is already significant and continues to grow as new tools and technologies emerge. This article explores seven specific areas where AI is making a difference, each offering clear benefits and showcasing the power of AI in media. AI-Driven Media Buying: Unlocking Precision and Performance in Advertising Many people immediately think of tools like ChatGPT when they consider AI, thanks to the rise of large language models (LLMs) such as OpenAI’s GPTs, Llama, and Claude. However, the AI landscape is far more varied. From predictive analytics and recommendation engines to robotic process automation (RPA), AI comprises a diverse toolkit, with each technology suited to particular workflows. In media planning and buying, understanding and leveraging the right AI tools for specific tasks is crucial for achieving desired outcomes efficiently. Seven Key Uses for AI in Media Planning and Buying Summarizing Media Concepts into a Media Brief At the beginning of any media campaign, countless elements—goals, audience insights, market trends—are spread across emails, spreadsheets, and presentations. AI can take this overwhelming information and distill it into a concise, structured media brief. Through natural language processing (NLP) and summarization algorithms, AI extracts key trends, competitive insights, and audience segmentation, providing a clear starting point for media planning and ensuring that everyone is on the same page. Developing Data-Driven Media Strategies Crafting a media strategy from an endless array of data can be a daunting task. AI makes it easier by analyzing historical campaign data, audience behavior, and market conditions to create strategies that are relevant, data-backed, and current. With machine learning and predictive analytics, AI can identify optimal channels, timing, and content types for each campaign, enabling planners to focus on what works and optimize reach and engagement effectively. Sourcing Media Placements The process of selecting media placements is often complex due to the many available platforms and channels. AI simplifies this by recommending ideal placements that align with campaign goals and are backed by performance metrics. Using recommendation engines and programmatic algorithms, AI-driven platforms can not only suggest but also purchase placements, adjusting them based on real-time data. This intelligent approach helps maximize reach while working within budget constraints. Optimizing Pricing and Bidding Pricing ad placements is a challenging task, often requiring continuous negotiation and monitoring of market conditions. AI helps simplify this process by using predictive analytics and reinforcement learning to dynamically set prices that reflect the current market environment. Particularly in real-time bidding, AI can make informed, data-driven decisions that ensure competitive rates and optimal return on investment. Automating Ad Operations (Ad Ops) With thousands of martech products available, the complexity of ad operations continues to grow. AI alleviates much of this burden by automating repetitive tasks like ad trafficking, bid adjustments, and A/B testing. This allows ad ops teams to shift their focus to high-level strategy rather than the minutiae of deployment. As AI tools manage these operational details, campaigns can be executed faster and with greater accuracy across multiple platforms. Real-Time Campaign Optimization Digital advertising’s real-time performance data allows for constant optimization. However, monitoring and making adjustments manually can be overwhelming. AI can track campaign performance continuously, recommending or implementing changes like bid adjustments or budget reallocations to enhance outcomes. This allows campaigns to adapt dynamically without requiring constant manual oversight, improving ROI with every interaction. Streamlining Vendor Reconciliation One of the most time-consuming aspects of media buying is reconciling invoices from vendors to ensure services were delivered as promised. AI streamlines this by extracting and cross-referencing data from invoices, ad servers, and insertion orders. Through technologies such as optical character recognition (OCR) and RPA, AI automates the process, ensuring accuracy and saving countless hours previously spent on manual reconciliation. Preparing for an AI-Powered Future in Media As AI’s influence on media planning and buying continues to expand, professionals can prepare by embracing education, data hygiene, and technology upgrades. Learning about AI, whether through online courses or certifications, will give media professionals a solid understanding of how these tools work and how to maximize their potential. Equally important is ensuring data quality—clean, structured data is essential for effective AI training and results. In addition, modernizing tech stacks with API capabilities enables seamless integration with AI tools. An outdated or isolated system limits the potential for automation and optimization, so upgrading to an AI-friendly infrastructure is crucial for future success. Enhancing Campaigns with Data Quality and Unique Identifiers In media planning, high-quality, structured data allows AI to deliver accurate insights and optimizations. Using unique identifiers, such as campaign or placement IDs, creates consistency across platforms, making it easier for AI to interpret data without confusion. Additionally, defining key performance indicators (KPIs) in advance helps AI understand campaign goals and adjust strategies to meet specific objectives. While AI may seem poised to take over, it’s ultimately here to support media professionals. By enhancing data analysis, simplifying complex processes, and providing actionable insights, AI empowers planners to make smarter decisions and drive more impactful campaigns. As AI technology evolves, embracing these tools, experimenting with new approaches, and staying informed will help media professionals stay ahead of the curve.

In a world where screens and streams fuel wanderlust, Turkish Airlines has taken a bold step in content marketing with its immersive podcast series, Widen Your World  - part of Turkish Airlines Series. More than just an audio show, the podcast serves as a passport to discovery, inviting listeners to wander through bustling Turkish bazaars, soar above Cappadocia’s surreal landscape, and taste the richness of Anatolian cuisine—all from the comfort of their headphones. Launched and operated by Podmuse (part of Busylike )  in partnership with Inflow Network  and with the creative contribution of DDB , the Turkish Airlines Series  podcast combines expert storytelling with high-quality production, making it a standout in the travel audio and video landscape. It doesn’t simply promote destinations—it captures the essence of travel itself: the people you meet, the flavors you savor, and the memories that linger long after the journey ends. Transporting Listeners Through Sound At the heart of the series lies its ability to transform audio into an evocative journey. When listeners tune in, they’re not simply hearing about Istanbul—they’re strolling through the Grand Bazaar, surrounded by the scent of roasted chestnuts and the melodic calls of vendors. In the Cappadocia Chronicles  episode, they can practically feel the morning chill as hot-air balloons drift over the honeycomb hills, painting the sky with vibrant hues of orange and pink. The immersive soundscapes extend beyond iconic landmarks. Listeners are transported to quaint village squares, where the rhythmic clang of a blacksmith’s hammer mingles with the soft murmur of locals sipping tea. They are swept away to coastal towns where waves crash against ancient stone harbors, or to sunlit orchards where the rustle of olive branches evokes the timeless rhythm of rural life. Narrated by award-winning Hollywood voice artist John Raynar , each episode carries a sense of gravitas and warmth. His voice guides listeners through the labyrinthine streets of ancient cities, over the sunlit waters of the Mediterranean, and into the intimate kitchens where generations-old Turkish recipes are prepared with care. The podcast’s original music and cinematic sound design, created with meticulous attention to detail, complete the sensory experience, making it easy to forget you’re not actually in Türkiye. Authentic Stories, Real Voices What makes Widen Your World  stand out is its ability to weave authentic voices into its episodes. Through collaborations with travel influencers, creators, and adventurers, the series offers a personal and relatable perspective. In the video interview-style episode Influencer-Recommended: How Influencers Navigate Landmark Destinations , travel storyteller Nicole Ghelbi  takes listeners on a guided exploration of Türkiye’s hidden gems. Her vivid descriptions of serene coastlines and lively local markets paint a portrait of a country both dynamic and timeless. Similarly, in A Life on the Road , filmmaker Tristan Zhou  shares candid reflections on the realities of a nomadic lifestyle—capturing both the creative freedom and the solitude that come with it. These real-life narratives give Widen Your World  an intimate and personal edge, offering listeners more than just travel tips—they provide a glimpse into the transformative power of exploration. Hearing travelers describe the goosebumps they felt when witnessing the ethereal sunrise over Mount Nemrut or the warmth of being welcomed into a stranger's home for tea makes the experience feel tangible and relatable. Bridging Cultures Through Food and Tradition No journey to Türkiye is complete without tasting its cuisine, and the podcast ensures listeners get a mouthwatering introduction to its culinary wonders. The Culinary Quests  episode invites food enthusiasts to savor the country’s rich flavors—from the flaky layers of a perfect börek to the bold, aromatic spices of a simmering pot of lamb stew. But the culinary storytelling goes beyond mere descriptions of dishes. Listeners are introduced to the people behind the food: the grandmother who still hand-rolls her yufka dough, the market vendor who shares family recipes passed down for generations, and the chefs who reinvent tradition with modern flair. Beyond Türkiye: A Global Perspective While Turkish culture and heritage take center stage, Widen Your World  also embraces a broader, global view. Episodes such as Exploring the Jewels of the Mediterranean  transport listeners to sun-soaked shores, from the ancient streets of Barcelona to the idyllic islands of Santorini and Capri. With Turkish Airlines connecting these destinations through seamless flights, the podcast subtly underscores the brand’s role as the bridge between cultures and continents. The tech-savvy traveler is not forgotten either. In Tech Tools and Tips for Travelers , the podcast explores cutting-edge travel technology, helping listeners stay connected, navigate new cities, and enhance their journeys with the latest gadgets and apps. From smart luggage with built-in tracking to translation devices that break language barriers, the episode offers practical insights for modern globetrotter. The Art of Production: Crafting an Immersive Experience Producing a podcast that captures the essence of travel requires more than compelling narration—it demands craftsmanship. Each episode features bespoke musical compositions, original soundscapes, and carefully layered effects that make the listening experience feel almost cinematic. Listeners hear not only the rhythmic beat of darbuka drums during a festival celebration but also the faint echo of footsteps in a centuries-old caravanserai. In addition to audio episodes, the podcast occasionally steps into the visual realm. Select video interviews, moderated by seasoned host BJ Cunningham , bring viewers face-to-face with adventurers and creatives. The combination of audio and video content gives Widen Your World  a dynamic, multi-dimensional appeal, catering to both podcast enthusiasts and visual storytellers. Expanding Horizons in 2025 and Beyond As the podcast gains momentum, Turkish Airlines shows no signs of slowing down. With plans for more interviews, enhanced video content, and deeper explorations of Turkish culture, the series is set to become a flagship for the airline’s content marketing strategy. Future episodes will continue to offer a balance of practical travel insights and immersive storytelling, ensuring that whether listeners are planning their next journey or simply dreaming of faraway places, Widen Your World  will be their guide. Episodes exploring off-the-beaten-path destinations, eco-tourism initiatives, and even behind-the-scenes glimpses into Turkish Airlines’ sustainability efforts are on the horizon, promising to enrich the podcast’s content offering even further. Turkish Airlines Series  stands out for its authenticity, quality, and emotional resonance. It does more than promote destinations—it captures the heart of what it means to travel: the thrill of discovery, the beauty of connection, and the stories we carry home. With every episode, Turkish Airlines reminds its listeners that the world is vast, beautiful, and waiting to be explored. And sometimes, all it takes is a pair of headphones and a little imagination to begin the journey. Listen / Watch on Spotify Listen on Apple Podcasts Listen on Castbox

With 34% of Americans tuning into podcasts weekly  and juggling an average of eight shows , keeping up with industry insights can feel overwhelming. This is where Podsift , an AI-powered podcast summary platform, steps in. By transforming long-form audio into concise, actionable insights, Podsift enables professionals to absorb key knowledge in minutes rather than hours. At Busylike , we recognized the transformative potential of this solution. Our recent collaboration with Podsift highlights how AI-driven content summarization can boost productivity and revolutionize content consumption for busy professionals. As Podsift’s partner , Busylike has played a key role in developing their sponsorship and business development strategy , helping the platform expand its reach. We’ve also matched Podsift with relevant brands  to create impactful B2B exposure , driving engagement and growth. Driving B2B Exposure with Sponsorship Strategies Through our partnership, Busylike helped Podsift develop a sponsorship model  that enables brands to engage with a highly targeted, professional audience. Newsletter Ad Placement: Podsift’s email summaries  include non-intrusive ad placements, ensuring that brands reach a trusted and engaged readership . Social Media and Web Sponsorship: By integrating sponsored content  into Podsift’s social platforms and web podcast profiles, brands gain high-impact exposure . Custom-branded shared content and name sponsorships ensure maximum engagement and return on investment. Key Takeaways: Why AI-Powered Summaries Matter The collaboration between Busylike and Podsift highlights the growing need for AI-driven content curation . In an era of information saturation, distilling knowledge into bite-sized, actionable insights  is a game-changer. For busy professionals: AI summaries help you stay informed without sacrificing productivity . You can filter the noise  and focus on what matters most. For businesses: Leveraging AI for content delivery boosts efficiency and engagement . Summarized content enhances accessibility , making knowledge more digestible. A Success Story: Building the Foundation for AI-Powered Brand Exposure What started as a solution to content overload  has evolved into a powerful platform for brand exposure . Through our partnership, Busylike helped Podsift establish a strong foundation  that enables brands to tap into the growing potential of AI-powered audio and video technology . By developing sponsorship and business development strategies , we empowered Podsift to connect with relevant brands  seeking non-intrusive, high-impact exposure. Today, Podsift offers a platform where companies can seamlessly integrate their message into AI-curated content , reaching a highly engaged audience of professionals. The results speak for themselves:✅ Dozens of brands  have already leveraged Podsift’s AI-powered platform to amplify their visibility .✅ Targeted ad placements  in daily podcast summaries, web profiles, and social content have driven significant B2B engagement .✅ Increased ROI  for sponsors, with measurable brand impressions and audience interaction. Looking Ahead: Pioneering the Future of AI-Driven Brand Engagement As AI continues to transform content consumption , Busylike is proud to have played a key role in Podsift’s success story . What began as a solution for busy professionals  has now grown into a platform where brands, technology, and content intersect . We’re excited to continue partnering with innovative platforms  like Podsift, driving growth and helping more brands harness the power of AI  to make their message heard in a crowded digital landscape.

Are you heading to SXSW  2025 this week?  It will be our fifth SXSW visit, so we curated 25 ideas to help you make the most out of the festival this year!  Whether you're in town for tech, startups, music, film, or just the Austin vibes, this list has something for you. 25 Cool Things to Do at SXSW 2025 Visit a startup event in Capital Factory The heart of Austin’s startup scene, where founders, investors, and innovators connect. Joshua Baer Get inspired at the Creative Industries Expo A showcase of cutting-edge ideas, from AI to immersive storytelling. https://schedule.sxsw.com/2024/events/OE44373 Listen to entrepreneur panels in Inc. Magazine  Founders House Hear firsthand insights from successful startup founders and business leaders. https://events.inc.com/inc-founders-house-2025-austin RSVP to unofficial SXSW events in and around downtown Some of the best networking and experiences happen outside the official schedule. Here is a curated list of all unofficial events this year: https://docs.google.com/spreadsheets/d/1HNPSD7lFRYDCDVXWZ5i_mfp2FB3TVc3RD6xlRHUnA5Y/edit?_bhlid=02753b4b80567fb58e90e24065d35b4c34944b3c&gid=1672162224#gid=1672162224 Don’t stay downtown & walk to South Congress A short stroll leads to amazing boutique shops, live music, and great coffee. Participate in an indie film screening at the festival Discover new filmmakers and creative voices before they hit the mainstream. https://www.sxsw-filmtvticketing.com/?utm_term=recghqaeeyihj377x&utm_campaign=sx25_community_free%20prem&utm_medium=email&_hsenc=p2ANqtz-8jw--NUON2ZoX9MqiqUZrFG13bwjJzHRpTp49Ox6w8PWV5zUubawarWTAHFD5nMN0pdre__w_C9T7jGRUpKir9_YW9Ww&_hsmi=349041980&utm_content=gt_en_button&utm_source=hs_email Attend an SXSW mentor session Get one-on-one advice from experienced professionals in your field. https://www.sxswedu.com/mentorship/ Dance Honky-Tonk at White Horse Country Bar A true Texas experience with live bands and whiskey on tap. Join a meet & greet event with a celebrity SXSW attracts big names in tech, entertainment, and beyond—don’t miss your chance to connect. I plan to take a selfie with Seth Rogen  this year! https://www.mysanantonio.com/entertainment/article/seth-rogen-sxsw-austin-20191543.php Listen to a founder or CEO keynote speech Industry leaders share insights that can reshape your perspective on business and innovation. Discover up-and-coming bands on an international music stage SXSW is where future Grammy winners get their start. https://www.sxsw.com/festivals/music/ Go shopping in The Domain, Austin’s new downtown A mix of high-end retail, great restaurants, and vibrant nightlife. Drive to Salt Lick for a world-renowned BBQ experience The legendary Texas barbecue spot is worth the short trip outside Austin. Swim at Barton Springs Pool:  A refreshing break from the hustle, in one of Austin’s most iconic natural pools. (Heard rumours it might not be open this week) Visit Joe Rogan's comedy club Catch top-tier comedians performing at one of the hottest new venues in town. https://comedymothership.com/ Check out the street art in East Austin From colorful murals to hidden graffiti gems, this area is an Instagrammer’s dream. Experience a brand pop-up activation Companies go all out with interactive experiences, product launches, and exclusive swag. Explore the SXSW Pitch competition Watch startups pitch groundbreaking ideas to top investors. https://www.sxsw.com/pitch/ Join a live podcast event with or without Tim Ferriss Some of the best discussions happen in real-time with audience Q&As. Grab a latte at Mozart's Coffee Roasters A scenic coffee spot with lake views and a perfect spot to recharge. Go kayaking on the Colorado River Rent a kayak and paddle through the heart of Austin’s skyline. Pitch your startup at a networking event.  Informal networking sessions can lead to big opportunities. Join a late-night fireside chat Intimate conversations with industry experts, often in relaxed and unexpected settings. Last year, I met Marc Cuban at a late night party! Grab some food from a local food truck Austin’s food truck scene is legendary, from tacos to gourmet eats. Soak in the SXSW energy and make unforgettable connections! The real magic of SXSW is in the conversations, serendipitous meetings, and creative inspiration you take home. What’s on your SXSW must-do list this year? If you're in Austin for SXSW and want to connect, feel free to reach out. Always happy to meet fellow entrepreneurs, creatives, and festival-goers. Let’s make the most of SXSW 2025!

As digital information accelerates, Podsift is pioneering an AI-powered solution to keep professionals informed without consuming hours. Recently celebrating its 250th podcast milestone, Podsift delivers concise, high-quality summaries from top business and tech podcasts, offering time-pressed professionals a powerful tool to stay updated. With an estimated 34% of Americans tuning into podcasts weekly and listeners managing an average of eight shows, today’s consumers face an information overload. Podsift’s advanced AI transcribes and distills the essence of each podcast, transforming long-form audio into quick, actionable insights delivered directly to subscribers’ inboxes. Podsift was built to tackle a modern challenge: there’s simply too much content and too little time. By leveraging AI, they deliver the essential insights professionals need without demanding hours of listening. Podsift’s summaries capture the best of each episode, offering a new way to engage with the world of knowledge. Meeting the Needs of Modern Professionals with AI-Driven Summaries Podsift serves a growing community of thousands of daily subscribers and 117,000 social media followers, sending over tens of thousands of summaries monthly. Focusing on leading-edge podcasts in sectors like business and technology, Podsift empowers users to absorb key industry insights on the go, turning information consumption into a manageable and efficient process. Industry research reveals that 88% of podcast listeners tune in to learn something new. Podsift’s AI ensures that users gain essential knowledge in minutes rather than hours, helping professionals stay informed without sacrificing productivity. The Future of Content Consumption with Podsift Artificial intelligence is reshaping content consumption, and Podsift is at the forefront, integrating machine learning and natural language processing to deliver nuanced, concise summaries. This innovative approach condenses information and enhances accessibility, allowing busy professionals to engage with critical content effortlessly. Podsift's technology does more than summarize. It transforms podcast consumption, making it efficient, accessible, and impactful. Podsift team is excited to continue leading the way in AI-powered learning. Podsift Sponsorship: Unlock a Highly Engaged Audience By combining email newsletters, web podcast profiles, and social media ad placements, brands can naturally blend into the user experience of Podsift through non-intrusive placements, ensuring your message is seen without disrupting the flow of valuable podcast insights. Visit https://www.podsift.com/advertising for detailed information. Contact us here and receive a proposal or schedule a call with our team to create a sponsorship plan that aligns with your brand, including ad placement in our web page, daily email summaries, and targeted social media content.

This interview was published on CNN Turk originally. It was recorded during Consensus Austin. Source: https://bit.ly/3aF7x5U Thanks to blockchain technology, together with Web3, content producers are pursuing to make their ecosystems financially sustainable. While decentralized communities and visual media and NFTs came to the fore last year, I am among those who think that the audio communication and podcast ecosystem is next. Although this is not yet reflected in our normal lives, it is possible to observe that startups that develop voice-based technology in United States and investments in this field have increased. I am also very interested in this field as I am a podcaster. First of all, I would like to talk a little bit about Austin, Texas. Currently, it can be said that it is the city that receives the most immigrants in the world in the field of technology. While many technology companies have moved their headquarters to this city with the pandemic, it has also become a center of attraction for entrepreneurs and professionals working in the field of technology. At the Consensus festival, the world's largest and most influential companies came together with startups around finance, crypto money market, blockchain technology, NFT and metaverse. During the festival, I had an interview with the Turkish entrepreneur Vadi Efe , who is incorporated in Austin, working on the future of media - audiovisual technologies. Thousands of conversations about business and technology take place on podcasts and voice chat platforms every day. Busylike provides technology infrastructure and consultancy services for companies to improve their training and marketing activities by accessing decentralized media, voice communication data and an endlessly updated pool of creative content. What was the topic that caught your attention the most in Consensus? The speed of media transformation is astonishing. Media, which has transformed with user content and social networks in the last fifteen years, is now on its way to becoming a network of creators who can finance themselves on a decentralized and performance basis, thus feeding the world. The technologies that interested me the most were the companies that provide blockchain integrations for creators who can interact with their followers in the field of publishing and multimedia. Many creative individuals and institutions, large and small, have the opportunity to develop their own production and consumption platforms, nurture the content and stories they create for a long time, and create an economy over it. At an event we attended, I was impressed when I saw a project that turned the life, career, and interests of world-renowned Hollywood star Bill Murray into NFTs with powerful storytelling, operating in a way that would engage its fan base for years to come. When we look at the path of visual and audio media, what is on the horizon? After working in marketing, social media, video content and technology for many years, we are now focused on audio technologies, which is the fastest growing area of ​​media (in terms of consumption and advertising turnover). The fact that individuals who are overly exposed to video conferencing during the pandemic process have turned to voice chat, and the increase in the use of smart speakers and airpods has brought about a serious increase in podcast production and consumption. The business world shares what it produces and consumes every day with podcasts. At the moment, web3 is in its early stages, but it is advancing at a rapid pace, while the trend of audio content and podcasts is on its way to finding its consistency and becoming mainstream media. Here, too, creators will have the opportunity to support their independent voices with financial infrastructures and collaborate with companies involved in decentralized media. While companies plan their marketing and training activities as mobile and interactivity-centered, they will have the opportunity to include their consumers in their economies. We are moving towards a future where interactive advertisements are integrated with content, where creators can share and reproduce their ideas and productions financially with their followers. So, what are the details of the product you created in this field? Did you move forward with investments? For a long time, I have implemented different initiatives focused on digital media, and I had the opportunity to turn these initiatives into collaborations and acquisitions with big technology and media companies. My new project, Businesswise, which I am currently focusing on, is a platform that offers personalized content and data to companies in the field of audio - that is, audio content and technology - which is the most growing (as user consumption and advertising pie) in the field of digital media. We are focused on creating the world's first cases in this field. So far, we have collaborated with Microsoft globally, and investors and business partners from technology and media companies such as Indeed.com and Descript, which are leaders in their fields in Silicon Valley, have started to support our company. We launched the platform at SXSW in the spring, currently 67 different companies are using it, and we are in talks with companies that are looking for innovative models, especially in the field of education. Finally, what would you say about being an entrepreneur in Austin? Austin is a thriving city of culture and innovation in the USA. It is a very dynamic place where you can live comfortably and the ecosystem can be reached quickly. It is in a location within easy reach of different cities of the USA, and there are many job opportunities. Many tech companies are opening offices and startups are also in demand. It is also an attractive city for international companies that want to open up to the US market, I would definitely recommend it. It will continue to grow for the next 20 years. Over 400 thousand new ventures have been launched in the city in the last year, and this is above the US average.

Introducing  Busylike 's Latest Feature: AI-Powered Creator Matching 🚀 Looking for the perfect podcasts and YouTube channels to amplify your brand message? Now, it’s simpler than ever. (and free of charge) With our AI-powered Creator Matching, you can fill in a quick form and receive a personalized PDF with the most relevant creators for you — plus example ad spots generated with GenAI. How does AI-powered creator matching work? Here’s how it works: 1️⃣ Tell us about your brand Share your product, audience, and marketing goals. 2️⃣ AI-Powered Matching Our AI scans a database of 2,000+ tech and business creators, identifying those that align with your target audience. 3️⃣ Receive a Tailored Audit Receive a comprehensive audit, matched creators, and ad spots designed specifically for your brand. No hidden fees, just valuable insights to fuel your brand’s next big move.  Ready to reach your ideal audience with Busylike’s AI-powered magic?  Continue here: https://www.busylike.com/match

We specialize in bringing brands’ stories to life through creative, impactful campaigns that resonate on a global scale. Our long-standing partnership with Turkish Airlines  allowed us to execute three highly successful projects— Fortune Traveller , Delightful Stories , and Invest On Board —each showcasing the airline’s unique offerings and innovative spirit to international audiences. These campaigns combined full-service production and strategic creator partnerships, resulting in global recognition, significant media coverage, and strong word-of-mouth engagement. These campaigns not only helped Turkish Airlines connect with new and diverse audiences but also garnered widespread media attention and international accolades. Through compelling storytelling, immersive content, and cutting-edge digital solutions, we positioned Turkish Airlines as more than just an airline—it became a facilitator of exploration, cultural connection, and entrepreneurial opportunity. Here's a closer look at how these award-winning campaigns made a global impact. Fortune Traveller – Inspiring Exploration with YouTube Stars The Fortune Traveller  campaign was designed to promote Istanbul and 10 other destinations where Turkish Airlines offers direct flights, encouraging viewers to explore these cities in an exciting and personal way. To achieve this, we brought together internationally renowned YouTube influencers including Damien Walters , Sean Garnier , and Devin Supertramp —each with millions of subscribers. These influencers embarked on a thrilling journey, which they documented and shared with their global fanbases on their YouTube channels. The uniqueness of Fortune Traveller  lay in the fact that the YouTube stars shared their experiences in their native languages, allowing Turkish Airlines to reach a diverse audience from various cultural backgrounds on a more intimate level. With content distributed not only through the influencers’ channels but also via Turkish Airlines’ official channels, this campaign utilized a 360-degree marketing strategy. The results were impressive: Fortune Traveller  won numerous international awards, including the Digital Communication Campaign of the Year at the Travel Marketing Awards in London , a finalist nomination at the Digital Communication Awards in Berlin , and nods at the European Excellence Awards in Stockholm . The project also garnered substantial international media coverage, solidifying Turkish Airlines' image as a brand that champions exploration and cultural connectivity. Delightful Stories – Inspiring Humanity Through Real Stories For the Delightful Stories  campaign, we set out to film and digitally recreate inspiring human stories from around the world. This digital storytelling initiative took us across eight countries, including Brazil , South Africa , India , and Japan , where we captured stories of personal transformation, hope, and cultural richness. Our team worked to create a microsite with a parallax scrolling landing page—an innovative first for Turkey—that allowed users to explore these stories in an immersive, digital environment. Each country’s story was tailored to reflect the cultural nuances of the location, making the campaign not only visually stunning but also deeply relatable on a human level. Delightful Stories  resonated with audiences globally, earning millions of views and significant media coverage from reputable platforms such as Campaign US , Buzzfeed , and Creative Criminals . The campaign’s success lay in its ability to evoke genuine emotions, connecting Turkish Airlines with viewers on a personal and cultural level. It showcased the brand not just as an airline, but as a connector of people and stories from around the globe. Invest On Board – A First-of-its-Kind In-Flight Innovation for Entrepreneurs - Podcast Style Startup Pitches To celebrate the launch of Turkish Airlines’ direct flights between Istanbul and San Francisco , we conceived and developed the Invest On Board  platform—an innovative initiative that allowed entrepreneurs to pitch their ideas to investors during flights. We created the world’s first in-flight investor pitch platform, where startup founders could present their business models to a captive audience of investors traveling to Silicon Valley  and other business hubs such as New York City , London , Singapore , Dubai , and Istanbul . The pitches were developed and curated during global entrepreneurship events, and the content was customized for the in-flight digital content system known as Planet . Invest On Board  was an international hit, attracting media attention from prominent outlets like Inc. Magazine , Fast Company , and Crunchbase . The project not only generated widespread awareness for Turkish Airlines but also helped position the airline as a key player in the entrepreneurial ecosystem, offering unique opportunities for startups to showcase their ideas to a highly influential audience. Global Recognition and Impactful Campaigns Our work with Turkish Airlines on these three campaigns resulted in multiple awards, global media coverage, and enhanced brand visibility across key markets. Each campaign was tailored to Turkish Airlines' core mission of connecting people, cultures, and ideas. Whether it was through inspiring global travel, telling real human stories, or creating groundbreaking platforms for entrepreneurs, our campaigns helped elevate Turkish Airlines' global brand presence.

At our agency, we specialize in creating high-impact digital marketing strategies that seamlessly blend the physical and digital worlds. Our partnership with Niantic , a pioneer in augmented reality (AR) gaming, focused on the launch of their groundbreaking mobile game NBA All World , an AR experience that revolutionizes how basketball is played by merging real-world environments with digital gameplay. Niantic, known for global hits like Pokémon Go, tasked us with promoting NBA All World and positioning it as a central topic within hoop culture , leveraging real-world experiences and social media. The game launched in Paris , with global expansion following shortly after. Working alongside the creative agency Dreamspace , we were commissioned to support the digital marketing strategy, from launch videos  and out-of-home advertising  to social media integrations  that helped build buzz across global basketball communities. A Unique AR Experience: Blending Real-World Metaverse with Live Events Our goal was to create a campaign that not only promoted NBA All World as an exciting new game but also embedded it into the culture and conversations of basketball enthusiasts worldwide. We focused on leveraging Niantic’s four core pillars—drawing people outdoors, inspiring exploration, encouraging exercise, and fostering connections—to craft a launch strategy that connected the digital and physical worlds seamlessly. With our team’s successful track record of working on the NBA All World project, we worked closely with Niantic’s marketing team  to develop a strategy that highlighted the game’s unique features. Central to the strategy was the integration of real-world metaverse experiences , encouraging players to engage with the game through real-life basketball events, street courts, and urban environments. This approach was critical to positioning NBA All World as more than just a mobile game—it became a part of the physical spaces where basketball culture thrives. Paris Launch: Leveraging NBA Hype for Global Impact The official launch of NBA All World coincided with the highly anticipated NBA Paris Game , offering the perfect opportunity to capitalize on the buzz surrounding the event. We designed a robust out-of-home (OOH) advertising campaign  that “took over” Paris during the launch, ensuring NBA All World was front and center in the city’s streets, sports venues, and digital billboards. The OOH campaign was carefully crafted to reflect the game’s blend of AR technology and basketball culture. From larger-than-life visuals of NBA players to interactive digital ads inviting fans to step into the world of NBA All World, our campaign made the game a tangible part of the city’s energy during the event. To further amplify the launch, we produced a series of launch videos  that captured the excitement of the Paris release. These videos showcased players and influencers interacting with the game in real-world environments, promoting the game’s AR features in an authentic way. The videos were edited for various social media platforms to emphasize the global reach of NBA All World, encouraging users from different parts of the world to join the conversation. Social Media Integrations: Engaging with Hoop Culture Understanding that hoop culture  plays a significant role in the success of NBA All World, we developed a comprehensive social media strategy  to immerse the game in ongoing basketball conversations. Through partnerships with influencers, athletes, and basketball content creators, we generated content that highlighted real-world gameplay, streetball environments, and player interactions within the NBA All World universe. The campaign’s social media content was designed to spark conversations and encourage user-generated content, with players sharing their own experiences with NBA All World on platforms like Instagram, Twitter, and TikTok. This organic engagement helped build a community around the game and ensured it remained a central topic in basketball culture. Results: A Successful Global Launch and Brand Integration The launch of NBA All World  was a major success, combining real-world advertising, digital content, and social media engagement to create a multi-faceted marketing campaign. Our OOH takeover in Paris  generated significant attention during the NBA Paris Game, while the social media strategy  built a strong connection with the basketball community, fostering conversations and excitement around the game. Through our work, NBA All World was able to establish a global presence from its initial launch in Paris, with fans and players alike interacting with the game both digitally and in real-world settings. The campaign seamlessly integrated the AR aspects of the game with the physical spaces where basketball is played and celebrated, making NBA All World a cultural touchstone in the world of hoops. Conclusion: Blending Digital Innovation with Real-World Experiences Our collaboration with Niantic for the launch of NBA All World is a prime example of how we can create branded content  and marketing strategies that bridge the gap between digital and real-world experiences. By combining AR technology, real-world events, and a dynamic social media strategy, we helped Niantic not only promote their game but make it a part of the global basketball conversation.