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Founders in LA podcast features Vadi Efe, CEO of Busylike, discussing their platform connecting brands with video creators for B2B marketing. Watch the interview here: https://www.youtube.com/watch?v=sft16ToJ6Ek Vadi Efe , CEO of Busylike, is the guest on the Founders in LA podcast. Busylike matches brands with audio and video creators for B2B marketing. They work with podcasters and YouTube channels to facilitate ad placement, branded content, and sponsorship opportunities. Vadi Efe's journey as an entrepreneur started with a music platform and later included a chat platform, which was acquired. He moved to California to explore entrepreneurial opportunities. Busylike addresses the challenge of connecting brands with niche content relevant to their target audience. They received funding from Sunstone Investments and are part of the Long Beach Accelerator. Networking and collaboration with industry experts were key to securing funding. Vadi Efe highlights the importance of creating value to attract investors. Los Angeles, being the entertainment and tech capital, offers unique experiences, such as encounters with celebrities like Tim Ferriss and impromptu Green Day concerts.

We are happy to announce that Busylike Hub has been selected for the Microsoft for Startups program! Microsoft for Startups is a global program providing technology and business support designed to help B2B startups quickly scale. Microsoft and LinkedIn partnership This partnership will help us continue improving our product and integrating with the worlds leading business social network learning platform, LinkedIn. The program helps startups scale by providing mentorship, technology resources, and business development opportunities. Microsoft partnership would be a valuable asset for Busylike Hub as we focus on professional/career development. We work on disruptive technologies like speech recognition, social audio, voice interaction, audio content, and mobile multimedia to create personalized & innovative solutions for professionals. We will launch our private beta platform with LinkedIn API integration and aim to integrate our smart content platform with other work stack enterprise software as well. Azure Cloud Computing Platform We will benefit from Azure, cutting-edge cloud-based computing software to make our organization more efficient and manage our applications and services. We plan to use cognitive services like Speaker Recognition in further developing our application.

One of our recent collaborations was with Intel’s AI Marketing department, where we played a pivotal role in positioning Intel at the forefront of AI discussions by remotely producing audio and video podcast episodes for them, and also partnering them with the influential podcast, DataFramed . Our task? To ensure Intel's cutting-edge AI chip-integrated products were communicated effectively to an audience deeply invested in AI innovation. The result was feature episodes in DataFramed’s  series, “AI and the Modern Data Stack,” where Intel shared its vision for AI’s future with a highly relevant and engaged tech community. How We Matched Intel with the Perfect Podcast Recognizing Intel’s need to reach decision-makers in AI and tech, we identified DataFramed , a leading show in the space, as the ideal platform. With its new series focusing on AI's impact on the modern data stack, it offered the perfect context for Intel to showcase their AI solutions. We facilitated the partnership and ensured that the conversation aligned with Intel’s goals. The podcast episode featured Nuri Canyaka, Intel's VP of AI Marketing, and La Tiffaney Santucci, Intel's AI Marketing Director. Their discussion, led by DataFramed  host Richie Cotton, explored how AI is transforming everything from marketing analytics to enterprise workflows, providing Intel with a stage to communicate its groundbreaking products. Bringing Intel’s AI Innovations to Life In the episode, our agency made sure that Intel’s messaging wasn’t just another talking point but a deep, informative conversation on the AI industry. Nuri and La Tiffaney highlighted Intel’s role in advancing edge AI technology, which allows for real-time decision-making, such as in self-driving cars. They also addressed a critical concern in the AI space—how companies can run large language models (LLMs) locally while balancing security and cost. Intel’s AI chips provided the solution, and we helped communicate this innovation clearly to the tech-savvy audience. Creating Long-Lasting Engagement with the Series Our involvement didn’t end with one episode. We positioned Intel as a key player in DataFramed’s  four-part series, “AI and the Modern Data Stack,” where the discussions ranged from AI’s role in the cloud to AI-driven analytics workflows. This allowed Intel to further integrate its message into a broader narrative, reinforcing its relevance in ongoing conversations about the future of AI in tech and enterprise. The Outcome: Amplifying Intel's Influence in AI By partnering Intel with DataFramed , our agency successfully brought Intel’s AI products and strategies to the attention of a high-value audience. The podcast collaboration amplified Intel’s thought leadership in AI, reaching the right listeners—those who are directly shaping the future of AI in their respective fields. This case study highlights how our strategic approach to podcast partnerships can enhance a brand’s visibility in key industries. We ensured Intel’s message was heard by the people that matter, and we can do the same for you.

We've handpicked some of the most buzzworthy podcast interviews in the world of tech and entrepreneurship, featuring insightful conversations with industry leaders and innovators. From groundbreaking startups to seasoned entrepreneurs sharing their success stories, these episodes dive deep into the latest trends, challenges, and opportunities shaping the tech landscape today. Take a moment to explore the list, and let us know which interviews resonate with you the most. We'd love to hear your thoughts on the ones that stand out! Interesting podcast interviews from May 2024 Hey, did you catch the OpenAI event earlier today?AI is seriously taking over the world!   All-In Podcast Sam Altman interview Last week, Sam Altman, the CEO of OpenAI, joined the 'All-In' podcast as a guest and dropped some serious knowledge bombs. 💣 Check out the episode on Busylike and dive into the future of AI: https://busylike.com/episode/515028 Discover the secrets behind Discord's transformation from gamer haven to developer paradise in the latest episode of the a16z podcast, now featured on Busylike.   a16z podcast featuring the Discord CEO In "How Discord Became a Developer Platform", Discord's CEO Jason Citron and a16z General Partner Anjney Midha discuss the platform's evolution, community-driven product development, and its commitment to platform extensibility. With over 200 million monthly active users, Discord has become more than just a gaming tool - it's a thriving ecosystem for developers. Tune in to Busylike to catch this insightful conversation: https://busylike.com/episode/515015 Visit  their web site: https://a16z.com/podcasts/a16z-podcast/ Thrilled to announce the latest addition to Busylike: The High Performance Podcast ! 🎧 Join Jake Humphrey and Professor Damian Hughes as they dive into the minds of the world's high performers, from athletes to authors, entertainers, and experts. 🌟 High Performance Podcast  But here's the twist: It's not just about their achievements. The podcast delves into how they developed their mindset, gained confidence, tackled adversity, and more. Get ready to hear from guests like never before! 💪 Ready to unlock your own version of high performance? Don't miss out on the insights and inspiration waiting for you. Tune in now and start your journey towards reaching your peak potential! 🎉 Listen here: https://busylike.com/podcast/1967 Their web site: https://www.thehighperformancepodcast.com/ Excited to share insights from the latest Entrepreneurs on Fire podcast episode with Neil Patel on why NOW is the time to be BOLD! 💥 In this episode, Neil Patel, co-founder of NP Digital, shares valuable nuggets: 1️⃣ Diversification is Key: Discover other avenues for growth and revenue to compensate for any setbacks. International expansion is a game-changer in today's economy. 2️⃣ Social Media Insights: LinkedIn tops the charts for engagement, followed by Instagram, YouTube, Pinterest, TikTok, and Facebook. Utilize these platforms wisely for maximum impact. 3️⃣ AI: Friend or Foe? While AI is advancing rapidly, don't overestimate its capabilities. Balance its use with human expertise for quality results. Now is the time for entrepreneurs and marketers to embrace bold strategies and adapt to the changing landscape. Don't miss out on Neil Patel's wisdom! 🌟  Listen to the full episode here: https://busylike.com/episode/511329

We’ve arranged an inspiring interview between Nevşah Fidan Karamehmet and Lisa Carmen Wang , recorded in New York City! In a world where the hustle often overshadows the heart, finding a deeper connection to one’s higher purpose can be transformative. In our latest interview, the inspiring Nevşah Fidan Karamehmet joins entrepreneur and author Lisa Carmen Wang in a captivating conversation recorded in the vibrant backdrop of New York City. Together, they explore the nuances of aligning with one’s true power, sharing insights that resonate deeply with anyone seeking clarity and direction in their personal and professional lives. Whether you’re on a journey of self-discovery or simply looking for inspiration, this dialogue promises to illuminate your path. Tune in to their enlightening discussion on YouTube! Connect with your higher purpose and power - watch it on YouTube: https://www.youtube.com/watch?v=QpMMmVaQO3Y Nevşah Karamehmet Biography Nevşah Fidan Karamehmet is a global authority on self-mastery, renowned for her multifaceted roles as a teacher, bestselling author, speaker, entrepreneur, and philanthropist. With over two decades of expertise in behavioral sciences, she has profoundly impacted the lives of thousands through her innovative approach to personal growth and empowerment. As the founder of Nevsah Institute and Breath Hub, Nevşah has been a pioneer in delivering self-mastery courses designed to help individuals thrive in all aspects of life. Over 40,000 people have transformed their lives through her courses, and she has certified more than 2,000 coaches and master teachers. Her influence extends globally, having worked with high-profile clients including HSBC, Microsoft, Pfizer, and Phillip Morris, as well as celebrities and professional athletes. Nevşah is a prolific author with 11 bestselling books, and her insights have reached over a million people through her courses, talks, interviews, and media appearances. She has been featured in prominent outlets such as BBC, CNBC, CNN, FOX TV, TIME Magazine, Forbes, and The Huffington Post. In addition to her work in self-mastery, Nevşah is a distinguished figure in the field of Breathing Sciences. She specializes in addressing dysfunctional breathing and thinking habits and holds key positions as a faculty member at the Breathing Sciences Faculty, Vice President at the Graduate School of Behavioral Health Sciences, and founding president of the Breath Coaching Federation. Committed to innovation, Nevşah recently launched Breath Hub, an app that quickly became one of the fastest-growing wellness apps on Google Play. Her current projects include creating digital trainings and a breathwork and meditation book, encapsulating her 25 years of research and teaching. Nevşah's mission is to simplify the journey to self-mastery, making it accessible and achievable for everyone. She is particularly passionate about empowering women to unlock their potential and live fulfilling lives, advocating for inner inspiration and purpose over external motivation. Through her workshops, seminars, online courses, and personal coaching, she continues to be a guiding light for individuals and entrepreneurs worldwide, inspiring them to surpass their limits and achieve extraordinary results.   Lisa Carmen Wang Biography Lisa Carmen Wang is the dynamic founder of Bad Bitch Empire, a groundbreaking community platform and venture fund dedicated to fostering unapologetic worth and wealth for women. A former 4-time USA National Champion and Hall of Fame gymnast, Lisa transitioned from her athletic career to become a serial entrepreneur, certified executive coach, angel investor, venture capitalist, and global speaker. Lisa is the author of The Bad Bitch Business Bible: 10 Commandments to Breaking Free of Good Girl Brainwashing & Take Charge of Your Body, Boundaries and Bank Account, published by HarperCollins. Her expertise and influence have been widely recognized, earning her accolades such as Forbes 30 Under 30 in Venture Capital, Entrepreneur Magazine’s 100 Most Powerful Women, a seat on the Fast Company Executive Board, and the title of Red Bull Hero of the Year. Lisa's career began at a $15 billion hedge fund, following her graduation from Yale University. Her journey through male-dominated industries, from Wall Street to Silicon Valley, inspired her to create the Bad Bitch Empire. This venture aims to empower women to build wealth with confidence and invest like the top 1%. Lisa's mission is to help women break free from societal constraints, build their own empires, and collectively invest in the next generation of billion-dollar female-led businesses. In addition to her entrepreneurial pursuits, Lisa is a highly sought-after executive and business coach, guiding clients to achieve seven-figure success. Her philosophy, "Bad Bitches Never Settle," encapsulates her commitment to helping women realize their full potential and live life on their own terms. With her impressive track record and unwavering dedication to women's empowerment, Lisa Carmen Wang continues to be a powerful advocate for women in business, inspiring them to take charge of their bodies, boundaries, and bank accounts.

When we execute marketing campaigns, we focus on creating meaningful connections between brands and their ideal audiences. Recently, we partnered with Wonolo, a leading on-demand staffing platform, to boost their B2B awareness. Wonolo aimed to reach decision-makers and thought leaders across multiple industries, and we strategically positioned them on the right platforms to tell their story. In this campaign, our approach combined high-profile guest features and targeted ad spot bookings across multiple podcasts. From being a featured guest on SupplyChainBrain  to securing ad spots in B2B podcasts such as The Soul of Enterprise , Recruiting Future , Smart People , and Hospitality Hangout , we ensured that Wonolo’s message reached the right ears. Wonolo’s Guest Feature on SupplyChainBrain Podcast We kicked off the campaign by positioning Wonolo’s VP of Demand, Robert Merritt, and Chief Strategy Officer, Monica Plaza, as expert guests on the SupplyChainBrain Podcast , hosted by Robert Bowman, Editor-in-Chief of SupplyChainBrain . This platform was the perfect fit for Wonolo’s message, as the show delves into the logistics, supply chain management, and the evolving world of work—key areas impacted by Wonolo’s services. During this episode, Robert and Monica explored the profound changes brought about by the pandemic and its lasting effects on the future of work. They discussed how the gig economy and flexible staffing models, such as those offered by Wonolo, are critical for industries navigating post-pandemic recovery. This insightful conversation not only reinforced Wonolo’s position as a leader in the staffing industry but also helped them engage with a core audience of supply chain and business leaders. Expanding Reach with Strategic Ad Spot Bookings In addition to guesting on SupplyChainBrain , we expanded Wonolo’s reach by booking ad spots on four high-impact podcasts, each carefully selected to target different B2B sectors. Here’s a breakdown of how each show aligned with Wonolo’s campaign goals: The Soul of Enterprise The Soul of Enterprise , hosted by Ron Baker and Ed Kless, is a business podcast focused on enterprise solutions, innovation, and economic trends. This podcast was an excellent platform for reaching C-suite executives and business leaders, allowing Wonolo to tap into a B2B audience interested in how companies can thrive in changing work environments. Recruiting Future Recruiting Future , hosted by recruitment expert Matt Alder, dives deep into the latest trends in recruitment, talent acquisition, and HR technology. We chose this podcast to position Wonolo as a solution for HR professionals and recruiters who are increasingly turning to flexible staffing solutions to meet their hiring needs in a post-pandemic world. Smart People Smart People  hosts conversations with thought leaders across various industries, making it a prime platform for expanding Wonolo’s visibility. By featuring ad spots on this podcast, we helped introduce Wonolo to a broad audience of business innovators, tech enthusiasts, and industry disruptors. Hospitality Hangout Targeting the hospitality sector, Hospitality Hangout  covers key trends, technology, and challenges in the hospitality industry. This podcast was ideal for reaching decision-makers in an industry hit hard by labor shortages, allowing Wonolo to highlight its staffing solutions for a sector in urgent need of flexibility and agility. The Results By combining guest appearances with ad placements, our agency helped Wonolo reach diverse B2B audiences across multiple industries. The guest feature on SupplyChainBrain  positioned Wonolo’s leaders as thought experts in the future of work, while the strategic ad spots helped spread Wonolo’s message to targeted B2B listeners. The result? A highly engaged audience and a noticeable boost in brand awareness. This case study demonstrates how our agency can tailor podcast marketing strategies to ensure your message connects with the right audience. From carefully selected ad placements to branded content that resonates, we help brands like Wonolo amplify their impact.

In today's competitive landscape, podcasts have become essential tools for career advancement. They provide a wealth of knowledge, practical strategies, and motivational content that can guide you through every stage of your professional journey. From industry insights to expert advice, podcasts offer valuable resources to help you stay ahead and achieve your career goals. Embark on a curated exploration of top career-focused podcasts designed for professionals at all stages. These shows are crafted to deliver actionable tips, emerging trends, and expert perspectives, all aimed at enhancing your career development. Tune in and discover how these podcasts can transform your professional path, episode by episode. Top Rated Business Podcasts for Ambitious Professionals Work Appropriate In the podcast Work Appropriate , host and author Anne Helen Petersen offers a unique blend of practical advice and expert insights into the complex landscape of modern work life. Each episode features Anne answering questions from listeners, tackling a range of workplace challenges with the help of a distinguished guest from her extensive network of workplace and work-life experts. Whether it’s navigating the pitfalls of excessive meeting culture, managing the pressures of constant Zoom visibility, or setting boundaries to prevent work from encroaching on personal time, Work Appropriate  is dedicated to addressing the multifaceted issues that arise in today’s work environments. Inspired by the success of her widely read newsletter, Anne Helen Petersen brings her expertise and engaging storytelling to Work Appropriate , diving deep into the nuances of contemporary work culture. The podcast delves into a variety of topics, offering practical solutions and actionable strategies to help listeners improve their work experiences. With each episode, Anne and her guests provide valuable insights and creative approaches to overcoming the obstacles that many professionals face. Whether you’re struggling with work-life balance or looking to optimize your work habits, Work Appropriate  is your go-to resource for navigating the ever-evolving world of work. Sample Episodes Is It Too Late To Start Over? with Ailsa Chang   How to be Awesome at your Job Transform your work experience and unlock new levels of success with Get More from Your Job ! This dynamic podcast is designed to enhance your skills, impact, and satisfaction in any role that involves critical thinking and collaboration. Hosted by Pete, the show features in-depth interviews with industry thought-leaders and high achievers who share actionable insights and strategies for elevating your work performance. Each episode is packed with practical advice on improving time and energy management, leadership abilities, confidence, career opportunities, and overall job fulfillment—all while helping you get home earlier. With 20 million downloads and coverage in The New York Times, Forbes, and LinkedIn Learning, Get More from Your Job  offers proven techniques and expert perspectives to help you thrive in your professional journey. Sample Episodes How to Get Better at Anything Faster with Scott H. Young How to Delegate Anything with Dave Kerpen   High Performance Podcast The High Performance Podcast  transforms the extraordinary experiences of the world's top achievers into actionable life lessons for you. Hosted by Jake Humphrey, a seasoned broadcast presenter with two decades of experience, and Professor Damian Hughes, a renowned high-performance expert, this podcast delves deep into the minds of athletes, authors, entertainers, and industry experts to uncover the secrets behind their success. Jake and Damian go beyond the surface of their guests' accomplishments, focusing on the mindset, confidence, and strategies that underpin their achievements. Each episode offers a unique perspective on how these high performers navigate challenges, develop resilience, and foster personal growth. By exploring the journeys and philosophies of these remarkable individuals, The High Performance Podcast  provides listeners with valuable insights into achieving their own potential and overcoming obstacles. Tune in to hear from these exceptional guests in a way you’ve never experienced before and gain the tools and inspiration to elevate your own performance. Sample Episodes Richard Branson: Why I’m Not Interested in Money   Career Contessa Tune into our weekly podcast dedicated to career advice for women, where we address your pressing questions to help you achieve greater fulfillment, health, and success at work. Every Tuesday, we offer actionable insights and practical guidance to advance your career and enhance your professional life. From navigating salary discussions and tackling ineffective career advice to providing clear, step-by-step strategies, each episode is designed to deliver those enlightening "aha" moments and implementable tips you need to make tangible progress. We cover a wide range of topics, including job searches, interview techniques, resume building, LinkedIn optimization, securing salary raises, career growth strategies, and leadership development. Join us each week to empower your career journey with the knowledge and tools to excel in every aspect of your professional life. Sample Episodes 5 Lesser-Known LinkedIn Profile Tips and Hacks for 2024 3 Questions to Build a Portfolio Career   The Career Confidante Podcast Join career and leadership development expert Marie Zimenoff as she provides you with the critical insights and strategies needed to achieve tomorrow's career success today. In her podcast, Marie delves into the latest hiring trends, offers expert advice on earning promotions, and shares what hiring managers across diverse industries are looking for in candidates. Over the past decade, the concept of being a "free agent" in managing our career paths has evolved from a mere theory to a practical reality. This shift has introduced both opportunities and challenges for professionals navigating their career trajectories. While there is abundant discussion about this new career paradigm, concrete guidance on thriving in this environment has often been lacking. Marie's podcast bridges this gap by offering actionable, step-by-step advice designed to help you not just survive, but excel in the modern workforce. Tune in each week to equip yourself with the knowledge and tools necessary to stay ahead in your career and make meaningful progress towards your professional goals. Sample Episodes Resume Crafting: The Importance of Targeted Career Decisions Increase Your Salary: Make a Powerful First Impression   Smart People Smart People Podcast  is a biweekly, interview-based show that brings you face-to-face with today’s most esteemed thought leaders through deep, authentic, and thought-provoking conversations. Hosted by Chris Stemp and co-hosted by Jon Rojas, this podcast leverages their boundless curiosity and engaging charisma to elicit captivating and memorable interviews from their guests. Each episode features high-profile individuals who have reached significant milestones in their respective fields. These accomplished guests share their extensive experiences and valuable insights, providing listeners with a rare opportunity to gain wisdom from some of the most successful and influential minds across various domains. With its top-ranked status, Smart People Podcast  stands out for its ability to blend in-depth interviews with a conversational style that both informs and inspires. Tune in to explore the stories and perspectives of the leading voices shaping our world today. Sample Episodes Guy Kawasaki Explains How Steve Jobs Taught Him to Think Remarkably Turn Your Flaws Into Fuel with Shark Tank   As we conclude our dive into these standout career-focused podcasts, remember that this is only the tip of the iceberg. The podcasting landscape is brimming with even more incredible shows waiting to be uncovered. If you’re excited to explore more or if you’re considering advertising your brand on these influential platforms, feel free to get in touch with us . Your journey toward professional growth is a continuous adventure, and podcasts can be invaluable allies in this process. Keep discovering, keep learning, and keep expanding the horizons of your career. The opportunities are limitless, and your potential is boundless.

The campaign we have developed for PayPal  Europe for a regional product launch aimed to promote international commerce by empowering small business owners and individuals to sell abroad. The objective was clear: to increase PayPal’s penetration in cross-border transactions and highlight the role of global commerce in reducing economic deficits. To bring this vision to life, we crafted a comprehensive campaign featuring podcast-style interviews , merchant success stories , video content , and step-by-step guides  that made selling abroad accessible to entrepreneurs. This campaign culminated in a major launch event and a press conference, with ongoing support through digital channels and a microsite that provided all the necessary resources for small businesses to succeed in international markets. Storytelling Through Podcast-Style Interviews At the heart of this campaign was storytelling. We conducted podcast-style interviews with small business owners who had successfully integrated PayPal into their operations to grow their businesses internationally. These interviews offered firsthand accounts of the challenges and triumphs of cross-border commerce, providing valuable insights to other entrepreneurs looking to expand their reach. The podcast-style format allowed us to engage audiences with authentic stories that highlighted the transformative power of PayPal’s international commerce tools. These interviews, coupled with relatable experiences, showcased how easy and effective it could be for small business owners to sell abroad with PayPal. We used these stories as a key part of the online marketing strategy, leveraging them across digital platforms to reach target audiences. Success Stories of PayPal Merchants We further enhanced the campaign by producing videos  of five successful merchants who had significantly grown their businesses with PayPal’s cross-border payment solutions. These merchants came from diverse industries, ranging from e-commerce to handmade goods, and each shared their unique journey of expanding their business internationally using PayPal. The videos highlighted how PayPal’s seamless integration enabled these merchants to reach new markets, increase their revenue, and streamline their payment processes for international customers. By focusing on real success stories, we demonstrated PayPal’s tangible impact on small businesses, building trust and credibility among potential users. Step-by-Step Guides to Selling Abroad To make the process of selling abroad even more accessible, we developed step-by-step guides  that outlined the essential steps entrepreneurs needed to take to successfully expand into international markets. These guides covered everything from setting up a PayPal account for cross-border transactions to managing currency conversions, shipping logistics, and customer service for international buyers. These guides were a critical part of the campaign, offering practical resources for small businesses to navigate the complexities of global commerce. The content was structured to be clear and actionable, ensuring that even first-time sellers felt confident in taking their businesses abroad. Microsite and Launch Event The entire campaign was housed on a microsite  we created, which served as a central hub for all the resources entrepreneurs needed to get started with international commerce. The microsite featured the podcast interviews, success story videos, step-by-step guides, and additional content to support small business owners throughout their journey. This digital platform allowed PayPal to maintain an ongoing relationship with users and provide continued support long after the campaign’s initial launch. We introduced the campaign at a major launch event  and press conference , where PayPal's leadership highlighted the importance of cross-border commerce in reducing economic deficits and creating new opportunities for entrepreneurs. The event attracted significant media attention and helped position PayPal as a champion for small businesses looking to expand internationally. Empowering Entrepreneurs and Expanding PayPal’s Reach Our campaign for PayPal successfully mobilized small entrepreneurs to embrace cross-border commerce, increasing PayPal’s penetration in the international market. Through authentic storytelling, real-life success stories, and practical guides, we empowered small businesses with the tools and confidence to grow their operations globally. The combination of engaging content, digital marketing, and a high-profile launch event resulted in increased awareness of PayPal’s international commerce solutions, driving adoption among small business owners across the region. The campaign reinforced PayPal’s position as a leader in the global payments space and demonstrated how the platform could help entrepreneurs overcome the barriers to international selling.

For Nestea , we were tasked with developing a summer campaign that would not only promote their product but also create an engaging, interactive experience for their customer base. The result was the "Cold Competition" , a unique blend of YouTube storytelling , out-of-home promotion , and creator partnerships  that captivated audiences throughout the summer. The campaign combined a dynamic product roadshow  with an entertaining digital webisode series  published on Nestea’s YouTube channel. With the involvement of two popular TV stars competing against each other, the “Cold Competition” successfully utilized digital channels for media planning, all while distributing more than 100,000 product samples  over the course of three months. This case study breaks down the creative elements and strategies that made the campaign a success. The Concept: Bringing Entertainment and Sampling Together The Cold Competition  campaign was designed to be a fully interactive experience that combined digital storytelling with real-world engagement. At its core, the campaign revolved around a fun competition between two TV stars who participated in various summer-themed challenges, all while promoting Nestea’s refreshing products. The competition was presented as a webisode series  on Nestea’s YouTube channel, which served as the central hub for the campaign. Simultaneously, Nestea launched an extensive product roadshow , visiting key cities to hand out free samples and encourage people to engage with the digital content. This dual approach of mixing physical and digital engagement ensured that the campaign reached consumers no matter where they were—whether at an event, at home, or on their mobile devices. YouTube Storytelling: A Webisode Series That Engaged Audiences We developed an engaging digital webisode series  for Nestea, designed to entertain while promoting the product’s refreshing qualities. The show featured two well-known TV stars  in a lighthearted competition, where they faced off in a series of fun, summer-themed challenges—ranging from beach games to cooling-off contests, all centered around Nestea products. Each webisode was crafted with interactive storytelling in mind. Viewers were encouraged to vote on the outcomes of the challenges, comment on their favorite moments, and participate in online discussions about the competition. The episodes were released weekly, creating anticipation and ongoing engagement throughout the summer. By leveraging YouTube’s interactive capabilities, we were able to turn passive viewers into active participants. Creator Partnerships: Leveraging the Influence of TV Stars For this campaign, we collaborated with two TV stars  who each had strong fan bases and wide appeal, ensuring that the content would attract viewers beyond traditional Nestea consumers. Their involvement in the competition brought a sense of excitement and credibility to the campaign. These influencers played a key role in generating social buzz, with their own followers tuning in to watch the series and engage with Nestea’s content. The creators’ ability to bring humor and energy to the challenges made the webisode series feel authentic and relatable, helping Nestea connect with its target demographic—young adults looking for summer fun and refreshment. Out-of-Home Activation: Roadshow and Product Sampling While the YouTube series was the digital heart of the campaign, the product roadshow  gave consumers a real-world connection to the experience. We organized a mobile sampling tour  across major cities, where Nestea’s iconic yellow trucks distributed over 100,000 product samples . The roadshow created buzz and excitement wherever it went, offering consumers the chance to taste Nestea’s refreshing flavors while engaging with the digital campaign via mobile QR codes that directed them to the webisodes. The roadshow and product sampling allowed for a direct interaction with the target audience, reinforcing the brand’s message and generating thousands of social media interactions as consumers shared their experiences online. Digital-Only Media Planning: Reaching Consumers Where They Are Our entire media planning and campaign operation for Cold Competition  relied solely on digital channels , leveraging YouTube, social media platforms, and mobile engagement. By focusing on these channels, we maximized the campaign’s reach and kept the content accessible to consumers wherever they were spending their time—on their phones, at home, or out and about. The use of targeted ads, influencer partnerships, and digital storytelling allowed Nestea to create a strong online presence and keep their audience engaged over the course of three months. The digital-first approach not only gave us flexibility in terms of content distribution but also helped measure engagement in real-time, allowing us to optimize the campaign as it progressed. The Results: A Refreshing Success for Nestea The Cold Competition  campaign successfully blended the physical and digital worlds to create an interactive experience that resonated with consumers. Through creative YouTube storytelling , strategic creator partnerships , and a dynamic product roadshow , Nestea was able to: Distribute over 100,000 product samples  in key cities, generating strong word-of-mouth buzz. Engage thousands of viewers through the webisode series , with weekly episodes driving ongoing engagement and interaction. Build a robust online presence through digital-only media planning , ensuring that the content reached its target audience effectively. The campaign achieved its goal of promoting Nestea as the ultimate summer refreshment while creating a memorable and entertaining experience for its audience. By turning product promotion into a fun and interactive competition, Nestea strengthened its connection with consumers and reinforced its brand image as a leader in the beverage market.