One of our recent collaborations was with Intel’s AI Marketing department, where we played a pivotal role in positioning Intel at the forefront of AI discussions by remotely producing audio and video podcast episodes for them, and also partnering them with the influential podcast, DataFramed.
Our task? To ensure Intel's cutting-edge AI chip-integrated products were communicated effectively to an audience deeply invested in AI innovation. The result was feature episodes in DataFramed’s series, “AI and the Modern Data Stack,” where Intel shared its vision for AI’s future with a highly relevant and engaged tech community.
How We Matched Intel with the Perfect Podcast
Recognizing Intel’s need to reach decision-makers in AI and tech, we identified DataFramed, a leading show in the space, as the ideal platform. With its new series focusing on AI's impact on the modern data stack, it offered the perfect context for Intel to showcase their AI solutions.
We facilitated the partnership and ensured that the conversation aligned with Intel’s goals. The podcast episode featured Nuri Canyaka, Intel's VP of AI Marketing, and La Tiffaney Santucci, Intel's AI Marketing Director. Their discussion, led by DataFramed host Richie Cotton, explored how AI is transforming everything from marketing analytics to enterprise workflows, providing Intel with a stage to communicate its groundbreaking products.
Bringing Intel’s AI Innovations to Life
In the episode, our agency made sure that Intel’s messaging wasn’t just another talking point but a deep, informative conversation on the AI industry. Nuri and La Tiffaney highlighted Intel’s role in advancing edge AI technology, which allows for real-time decision-making, such as in self-driving cars. They also addressed a critical concern in the AI space—how companies can run large language models (LLMs) locally while balancing security and cost. Intel’s AI chips provided the solution, and we helped communicate this innovation clearly to the tech-savvy audience.
Creating Long-Lasting Engagement with the Series
Our involvement didn’t end with one episode. We positioned Intel as a key player in DataFramed’s four-part series, “AI and the Modern Data Stack,” where the discussions ranged from AI’s role in the cloud to AI-driven analytics workflows. This allowed Intel to further integrate its message into a broader narrative, reinforcing its relevance in ongoing conversations about the future of AI in tech and enterprise.
The Outcome: Amplifying Intel's Influence in AI
By partnering Intel with DataFramed, our agency successfully brought Intel’s AI products and strategies to the attention of a high-value audience. The podcast collaboration amplified Intel’s thought leadership in AI, reaching the right listeners—those who are directly shaping the future of AI in their respective fields.
This case study highlights how our strategic approach to podcast partnerships can enhance a brand’s visibility in key industries. We ensured Intel’s message was heard by the people that matter, and we can do the same for you.
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