When we execute marketing campaigns, we focus on creating meaningful connections between brands and their ideal audiences. Recently, we partnered with Wonolo, a leading on-demand staffing platform, to boost their B2B awareness. Wonolo aimed to reach decision-makers and thought leaders across multiple industries, and we strategically positioned them on the right platforms to tell their story.
In this campaign, our approach combined high-profile guest features and targeted ad spot bookings across multiple podcasts. From being a featured guest on SupplyChainBrain to securing ad spots in B2B podcasts such as The Soul of Enterprise, Recruiting Future, Smart People, and Hospitality Hangout, we ensured that Wonolo’s message reached the right ears.
Wonolo’s Guest Feature on SupplyChainBrain Podcast
We kicked off the campaign by positioning Wonolo’s VP of Demand, Robert Merritt, and Chief Strategy Officer, Monica Plaza, as expert guests on the SupplyChainBrain Podcast, hosted by Robert Bowman, Editor-in-Chief of SupplyChainBrain. This platform was the perfect fit for Wonolo’s message, as the show delves into the logistics, supply chain management, and the evolving world of work—key areas impacted by Wonolo’s services.
During this episode, Robert and Monica explored the profound changes brought about by the pandemic and its lasting effects on the future of work. They discussed how the gig economy and flexible staffing models, such as those offered by Wonolo, are critical for industries navigating post-pandemic recovery. This insightful conversation not only reinforced Wonolo’s position as a leader in the staffing industry but also helped them engage with a core audience of supply chain and business leaders.
Expanding Reach with Strategic Ad Spot Bookings
In addition to guesting on SupplyChainBrain, we expanded Wonolo’s reach by booking ad spots on four high-impact podcasts, each carefully selected to target different B2B sectors. Here’s a breakdown of how each show aligned with Wonolo’s campaign goals:
The Soul of Enterprise The Soul of Enterprise, hosted by Ron Baker and Ed Kless, is a business podcast focused on enterprise solutions, innovation, and economic trends. This podcast was an excellent platform for reaching C-suite executives and business leaders, allowing Wonolo to tap into a B2B audience interested in how companies can thrive in changing work environments.
Recruiting Future Recruiting Future, hosted by recruitment expert Matt Alder, dives deep into the latest trends in recruitment, talent acquisition, and HR technology. We chose this podcast to position Wonolo as a solution for HR professionals and recruiters who are increasingly turning to flexible staffing solutions to meet their hiring needs in a post-pandemic world.
Smart People Smart People hosts conversations with thought leaders across various industries, making it a prime platform for expanding Wonolo’s visibility. By featuring ad spots on this podcast, we helped introduce Wonolo to a broad audience of business innovators, tech enthusiasts, and industry disruptors.
Hospitality Hangout Targeting the hospitality sector, Hospitality Hangout covers key trends, technology, and challenges in the hospitality industry. This podcast was ideal for reaching decision-makers in an industry hit hard by labor shortages, allowing Wonolo to highlight its staffing solutions for a sector in urgent need of flexibility and agility.
The Results
By combining guest appearances with ad placements, our agency helped Wonolo reach diverse B2B audiences across multiple industries. The guest feature on SupplyChainBrain positioned Wonolo’s leaders as thought experts in the future of work, while the strategic ad spots helped spread Wonolo’s message to targeted B2B listeners. The result? A highly engaged audience and a noticeable boost in brand awareness.
This case study demonstrates how our agency can tailor podcast marketing strategies to ensure your message connects with the right audience. From carefully selected ad placements to branded content that resonates, we help brands like Wonolo amplify their impact.
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