We specialize in bringing brands’ stories to life through creative, impactful campaigns that resonate on a global scale. Our long-standing partnership with Turkish Airlines allowed us to execute three highly successful projects—Fortune Traveller, Delightful Stories, and Invest On Board—each showcasing the airline’s unique offerings and innovative spirit to international audiences. These campaigns combined full-service production and strategic creator partnerships, resulting in global recognition, significant media coverage, and strong word-of-mouth engagement.
These campaigns not only helped Turkish Airlines connect with new and diverse audiences but also garnered widespread media attention and international accolades. Through compelling storytelling, immersive content, and cutting-edge digital solutions, we positioned Turkish Airlines as more than just an airline—it became a facilitator of exploration, cultural connection, and entrepreneurial opportunity. Here's a closer look at how these award-winning campaigns made a global impact.
Fortune Traveller – Inspiring Exploration with YouTube Stars
The Fortune Traveller campaign was designed to promote Istanbul and 10 other destinations where Turkish Airlines offers direct flights, encouraging viewers to explore these cities in an exciting and personal way. To achieve this, we brought together internationally renowned YouTube influencers including Damien Walters, Sean Garnier, and Devin Supertramp—each with millions of subscribers. These influencers embarked on a thrilling journey, which they documented and shared with their global fanbases on their YouTube channels.
The uniqueness of Fortune Traveller lay in the fact that the YouTube stars shared their experiences in their native languages, allowing Turkish Airlines to reach a diverse audience from various cultural backgrounds on a more intimate level. With content distributed not only through the influencers’ channels but also via Turkish Airlines’ official channels, this campaign utilized a 360-degree marketing strategy.
The results were impressive: Fortune Traveller won numerous international awards, including the Digital Communication Campaign of the Year at the Travel Marketing Awards in London, a finalist nomination at the Digital Communication Awards in Berlin, and nods at the European Excellence Awards in Stockholm. The project also garnered substantial international media coverage, solidifying Turkish Airlines' image as a brand that champions exploration and cultural connectivity.
Delightful Stories – Inspiring Humanity Through Real Stories
For the Delightful Stories campaign, we set out to film and digitally recreate inspiring human stories from around the world. This digital storytelling initiative took us across eight countries, including Brazil, South Africa, India, and Japan, where we captured stories of personal transformation, hope, and cultural richness.
Our team worked to create a microsite with a parallax scrolling landing page—an innovative first for Turkey—that allowed users to explore these stories in an immersive, digital environment. Each country’s story was tailored to reflect the cultural nuances of the location, making the campaign not only visually stunning but also deeply relatable on a human level.
Delightful Stories resonated with audiences globally, earning millions of views and significant media coverage from reputable platforms such as Campaign US, Buzzfeed, and Creative Criminals. The campaign’s success lay in its ability to evoke genuine emotions, connecting Turkish Airlines with viewers on a personal and cultural level. It showcased the brand not just as an airline, but as a connector of people and stories from around the globe.
Invest On Board – A First-of-its-Kind In-Flight Innovation for Entrepreneurs - Podcast Style Startup Pitches
To celebrate the launch of Turkish Airlines’ direct flights between Istanbul and San Francisco, we conceived and developed the Invest On Board platform—an innovative initiative that allowed entrepreneurs to pitch their ideas to investors during flights.
We created the world’s first in-flight investor pitch platform, where startup founders could present their business models to a captive audience of investors traveling to Silicon Valley and other business hubs such as New York City, London, Singapore, Dubai, and Istanbul.
The pitches were developed and curated during global entrepreneurship events, and the content was customized for the in-flight digital content system known as Planet.
Invest On Board was an international hit, attracting media attention from prominent outlets like Inc. Magazine, Fast Company, and Crunchbase. The project not only generated widespread awareness for Turkish Airlines but also helped position the airline as a key player in the entrepreneurial ecosystem, offering unique opportunities for startups to showcase their ideas to a highly influential audience.
Global Recognition and Impactful Campaigns
Our work with Turkish Airlines on these three campaigns resulted in multiple awards, global media coverage, and enhanced brand visibility across key markets. Each campaign was tailored to Turkish Airlines' core mission of connecting people, cultures, and ideas. Whether it was through inspiring global travel, telling real human stories, or creating groundbreaking platforms for entrepreneurs, our campaigns helped elevate Turkish Airlines' global brand presence.
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